Media One sent me a release on this new CSR move and I hope its a great success. It taps into the frenzy we have with sharing our food photos (I am as bad as anyone else) but using this to help a very good cause. According to their press release, Media One is the first venue in the UAE to have partnered with Feedie to turn all Dubai Foodies into Feedies; and it does not cost an extra fil to the diner. Feedie is the first-ever philanthropy app for foodies and is supporting The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa. Feedie launches in Dubai today, during the The Dubai Lynx International Festival of Creativity delegate event at the Media One Hotel.
If you're interested, you can read the full press release here.