Latest VOX 4DX Cinema Technology
I am a cinema addict and yet I was not aware of this being introduced during the holiday season in Mirdif city centre. The only way I know is through a press release from the agency. Here is what they had to say:
"With VOX 4DX, all five senses are engaged, making audiences feel like they are a part of the movie itself. The seats are fitted with multiple motion simulators, perfectly synchronised with the on-screen action. Movie-goers will feel every jolt and tremor along with the characters on the big screen. Specially fitted mechanics around the seats mimic exactly the on-screen environment, making it possible to experience fog, rain, wind and even thunder and lightning, all in the comfort of the theatre. Finally, guests can also sniff their way through the movie - various scents are programmed to waft under your nose, enhancing the experience and complementing what viewers see on-screen."
Apparently it was quite well accepted and there were more than 5,000 fans that have already experienced it.
VOX 4DX is the most immersive, engaging and sensational cinema-going experience, launched in Dubai on the 26th December 2013, with phenomenal results. The first VOX 4DX enabled sensory cinemas opened over the holiday period at Mirdif City Centre and Deira City Centre as over 5,000 fans flocked to experience this innovative technology in the first week, with numerous sessions sold out and occupancy rates reaching record levels, during the end of year peak trading period.
You need to see something action-packed to experience it, I'm guessing. So who's up for a movie this weekend to test this out?