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Being paperless

I had a very interesting conversation with a new client this morning.
I send a monthly report that includes coverage received that month, a
bit of analysis, some recommendations etc. Its all electronic - I am a
strong believer in the paperless office.

Client: thank you for the report but can we have the hard copy please

Me: How do you mean hard copy? Do you mean a print out of all the articles?

Client: Yes

Me: But you have all the information and the links so you can print it
if you really need to but its easier to share electronically - less
time and energy. I don't believe in hard copy.

Client: But lets do it this month and next month onwards we can have
it electronically

Me: No, I believe in starting as I mean to go along and want to
encourage ALL my clients to be as paperless as they can

Client: *Laughs embarrassingly and changes topic*

This is not the first time. Clients (or others for that matter
suppliers too) are continuously confused when I hand them something
printed on re-used paper. They are too embarrassed to say anything but
I note the surprise on their faces. Why? Its a global community these
days and I cannot understand how someone living and working here can
be unaware of issues like being environmentally friendly.

Its not just a few sheets of paper, its the waste that I object to. If
I had succumbed based on 'customer is always right' rule, they would
have had one look and then either consigned it to a pile on the desk
or in the bin. What a waste.

This is a new client and lives and works in the 20th century with
faxes and triplicate copies. Time they moved to the 21st century.

Posted via email from mitauae's posterous

Defending our reputation

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